The 72 hour challenge is one of the fastest-growing online business programs designed to help aspiring entrepreneurs start and grow their affiliate marketing businesses in just three days. In this in-depth review, we’ll uncover everything you need to know about this training, what makes it unique, what you get inside, and whether it's worth your time and investment.
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What is the 72 Hour Challenge?
The 72 hour challenge is a step-by-step online course developed by Jonathan Montoya, a successful 7-figure affiliate marketer. The idea is simple yet powerful: teach complete beginners how to start an online business in just 72 hours. This course lays the foundation of affiliate marketing using proven methods that generate real results.
It’s part of Jonathan’s larger training ecosystem that includes the Freedom Breakthrough program. But unlike the full flagship course, the 72 hour challenge is a more affordable and compact option to get started immediately.
Who is Jonathan Montoya?
Jonathan Montoya is a former engineer who left his job to pursue online business through affiliate marketing. Within a few months, he cracked the code and scaled to over seven figures in income. Today, he's helping others replicate his success through the 72 hour challenge and other educational programs. His teaching style is easy to follow, especially for those who are completely new to the digital space.
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What Do You Get Inside the 72 Hour Challenge?
Here’s what’s included in the 72 hour challenge:
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✅ A clear, actionable 3-day training roadmap
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✅ Done-for-you funnel templates
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✅ High-converting email swipes
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✅ Access to the Freedom Breakthrough affiliate program
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✅ Daily actionable tasks to help you build momentum
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✅ Access to a private community for support
Each day of the challenge focuses on one core component of launching your affiliate business:
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Day 1: Learn the business model and set up your affiliate funnel
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Day 2: Set up your email autoresponder and learn how to write emails that convert
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Day 3: Learn traffic strategies and start generating leads
This structure allows anyone to move from zero to a functioning affiliate business in just 72 hours.
Why is the 72 Hour Challenge So Popular?
There are many reasons why the 72 hour challenge is gaining so much traction:
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Fast Implementation – You don’t have to wait weeks or months to get started. In just three days, you have a working system.
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Beginner Friendly – No technical knowledge or experience needed.
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Affordable Entry Point – Unlike other high-ticket programs, the 72 hour challenge is accessible at a low price.
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Proven Track Record – The system is based on Jonathan’s own strategies that have worked for thousands of students.
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Clear Action Steps – No fluff, only actionable steps that push you forward.
Who is the 72 Hour Challenge For?
The 72 hour challenge is ideal for:
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Beginners who want to start an online business without overwhelm
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People interested in affiliate marketing
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Stay-at-home parents looking for extra income
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Employees who want to quit their 9–5 jobs
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Side hustlers who want a scalable online business
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Creators who want to monetize through affiliate programs
If you fall into any of these categories, the 72 hour challenge could be a perfect fit for you.
Best Tools and Courses for Affiliate Marketing Success
👉 Legendary Marketer - Affiliate Marketing Training & Mentorship
👉 Systeme io - Building Free Funnels, Membership Sites, and Automations
👉 GetResponse - Email Marketing and Lead Generation
👉 Udimi - High-Quality Solo Ads Traffic
👉 InVideo – Free AI Video Generator for making professional-quality videos
👉 SEOWriting - AI writing tool for 1-Click SEO-optimized blog posts & affiliate content.
👉 Voluum - Tracking and Optimizing Campaigns
👉 Depositphotos - Professional Images, Graphics, and Visual Content
👉 Fiverr - Outsourcing Tasks and Growing Faster
👉 Freedom Breakthrough 2.0 - Advanced Affiliate Marketing Blueprint
💡 Pro Tip: Consider using these in your starter pack to launch your affiliate business like a pro.
How Much Does the 72 Hour Challenge Cost?
At the time of writing, the 72 hour challenge is priced at just $7. That’s right—seven dollars. For the value it provides, this is one of the most affordable entry-level affiliate marketing trainings available. It’s an irresistible offer for those who want to test the waters before committing to higher-priced programs.
Real Results From Real People
Thousands of people have taken the 72 hour challenge and gone on to make their first commissions online. In Jonathan’s private group, you’ll find dozens of success stories from people who started from scratch and now earn consistent income online. These aren’t just testimonials—they're proof that the system works when followed.
Pros and Cons of the 72 Hour Challenge
Pros:
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Very low cost
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Fast implementation
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No experience needed
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Done-for-you assets included
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Private support community
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Perfect foundation for long-term success
Cons:
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Requires self-discipline to finish in 3 days
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Upsells to Freedom Breakthrough after completion
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Not ideal if you want a broader eCommerce or blogging path
How the 72 Hour Challenge Compares to Other Programs
Most online business programs promise big results but often come with a steep learning curve and a hefty price tag. The 72 hour challenge, however, breaks this pattern. It provides a short, focused roadmap with all the essentials to get started fast—something most beginner-focused courses lack.
It also serves as a perfect precursor to more advanced programs like Freedom Breakthrough, so students can transition smoothly into scaling their business.
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Is the 72 Hour Challenge Legit?
Absolutely. The 72 hour challenge is created by a real person, based on real results, and supported by a real community. Jonathan Montoya is a well-respected figure in the online marketing space, and he’s genuinely invested in the success of his students.
While no program can guarantee results without effort, this challenge provides everything you need to succeed if you stay consistent and follow through.
Why Affiliate Marketing Works
Affiliate marketing remains one of the most powerful ways to build passive income. With no need to create your own products, handle inventory, or offer customer support, it allows you to focus on marketing and scaling. The 72 hour challenge gives you the tools to enter this space without the usual confusion or overwhelm.
Digital products, remote work, and self-education are bigger than ever—and affiliate marketing is the gateway for ordinary people to tap into this revolution.
What Skills Will You Learn in the 72 Hour Challenge?
One of the most valuable aspects of the 72 hour challenge is the practical digital marketing skills it teaches. By completing the challenge, you'll walk away with a solid foundation in:
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Funnel Building: Learn how to set up a high-converting affiliate funnel using tools like ClickFunnels or Systeme.io.
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Email Marketing: Set up an autoresponder and create compelling email sequences to build trust and drive sales.
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Lead Generation: Discover how to attract your ideal audience using organic and paid traffic sources like TikTok, YouTube Shorts, Facebook, and Google.
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Affiliate Strategy: Understand how to find the right products, structure your offers, and earn recurring commissions.
These skills are in high demand and transferable across many online business models.
Can You Really Succeed in Just 72 Hours?
While the 72 hour challenge gives you the tools and step-by-step guidance to launch your business fast, your success depends on your consistency and effort. Many people do build a working funnel and start generating leads within 3 days. However, the true results—sales and long-term income—come from applying what you've learned daily.
Jonathan emphasizes taking imperfect action, which means you don’t have to be perfect to get started. In fact, starting messy is better than waiting for perfect. If you're willing to implement quickly and learn as you go, the 72 hour challenge can give you a major head start in affiliate marketing.
Should You Upgrade to Freedom Breakthrough After the Challenge?
Once you complete the 72 hour challenge, you’ll be offered the opportunity to join Jonathan’s full program: Freedom Breakthrough. This is a more advanced course that covers traffic mastery, high-ticket affiliate strategies, YouTube automation, personal branding, and more.
While the 72 hour challenge gives you the basic setup and fast launch path, Freedom Breakthrough is perfect if you're ready to scale. Many successful affiliates who started with the challenge moved on to Freedom Breakthrough to take their earnings to 5- and 6-figure levels.
If you’re serious about making affiliate marketing your main source of income, this upgrade can be a smart next step after you complete the challenge.
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Final Thoughts on the 72 Hour Challenge
If you’re looking for a simple, fast, and affordable way to start your online business, the 72 hour challenge offers everything you need. In just three days, you’ll go from zero to having a complete funnel, email system, and traffic strategy ready to launch.
It’s the ultimate starter kit for anyone wanting to step into the world of affiliate marketing confidently.
FAQs
1. What is the 72 Hour Challenge?
The 72 hour challenge is a step-by-step affiliate marketing training created by Jonathan Montoya that helps beginners launch their online business and start building passive income within just three days.
2. Is the 72 Hour Challenge suitable for beginners?
Yes, the 72 hour challenge is designed specifically for beginners who have no prior experience in online marketing. It walks you through everything from setting up a funnel to attracting leads.
3. How much does the 72 Hour Challenge cost?
As of now, the 72 hour challenge costs only $7, making it an affordable investment to learn the basics of affiliate marketing and start your journey online.
4. Do I need any special tools or software for the 72 Hour Challenge?
Yes, you’ll need a funnel builder like ClickFunnels or Systeme.io, an email autoresponder, and basic tools like Canva or Google Docs. These tools are recommended and explained inside the 72 hour challenge.
5. What happens after I complete the 72 Hour Challenge?
After finishing the 72 hour challenge, you’ll have a fully functional affiliate funnel. You’ll also have the opportunity to upgrade to Freedom Breakthrough, Jonathan’s advanced program, for more in-depth training and higher-level strategies.
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